說得太對了
我找了很久, 想找一本書講管理創意群體的方法. 我想知道, 創意機構如廣告公司, 芭蕾舞團和電視台的架構和管理方法有甚麼共同之處. 而這些機構又和一間貿易公司有甚麼不同. 這本書是我找到的第一本. 剛開始了幾頁, 看來很不錯. 開始得很好, 作者引述別人的話:
'Creative', 'Creation', 'Creativity' are some of the most overused and ultimately debased words in the language. Stripped of of any special significance by a generation of bureaucrats, civil servants, managers and politicians, lazily used as political margarine to spread approvingly and inclusively over any activity with a non-material element to it, the word 'creative' has become almost unusable.
說得太對了.
'Creative', 'Creation', 'Creativity' are some of the most overused and ultimately debased words in the language. Stripped of of any special significance by a generation of bureaucrats, civil servants, managers and politicians, lazily used as political margarine to spread approvingly and inclusively over any activity with a non-material element to it, the word 'creative' has become almost unusable.
說得太對了.
Labels: 讀書
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