Monday, January 08, 2007




He just wanted a decent book to read...

Not too much to ask, is it? It was in 1935 when Allen Lane, Managing Director of Bodley Head Publishers, stood on a platform at Exeter railway station looking for something good to read on his journey back to London. His choice was limited to popular magazines and poor-quality paperbacks -- the same choice faced every day by the vast majority of readers, few of whom could afford hardbacks. Lane's disappointment and subsequent anger at the range of books generally available let him to found a company -- change the world.

"We believed in the existence in this country of a vast reading public for intelligent books at a low price, and staked everything on it”
Sir Allen Lane, 1902-1970, founder of Penguin Books

The quality paperback had arrived - and not just in bookshops. Lane was adamant that his Penguins should appear in chain stores and tobacconists, and should cost no more than a packet of cigarettes.

Reading habits (and cigarette prices) have changed since 1935, but Penguin still believe that good design costs no more than bad design, and we still believe that quality books published passionately and responsibly make the world a better place.

So whatever you see the little bird - whether it's on a piece of prize-winning literary fiction or a celebrity aubiography, political tour de force or historical masterpiece, a serial-killer thriller, reference book, world classic or a piece of pure escapism - you can bet that it represents the very best that the genre has to offer.



Blogger amiaki said...

我有一段時間狂買企鵝,無計啦,邊個oscar wilde劇作竟然o係皇冠書店廿雞出賣……盡買。


-- 唔係呀花﹖既然人家咁豪,唯有盡掃。


9:12 PM  
Anonymous Anonymous said...


置身於一堆bad designs中,對於Lane Sir的「good design costs no more than bad design」甚為認同!

(為何你不肯轉Beta?Post comment好麻煩!)

12:15 PM  
Blogger louisykl said...


beta 點轉?

9:31 AM  

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